Manny Pacquiao is telling his promoter Bob Arum that he’ll agree to fight fellow Top Rank fighter Terence Crawford if he gives him a guarantee of $20 million for the fight. Arum wants to make the fight between the two fighters. Some boxing fans think that Arum NEEDS Pacquiao to fight Crawford so that it can turn the unbeaten fighter into Top Rank’s next PPV cash cow.
Pacquiao can make some sweet cash if he holds out for the Saul Canelo Alvarez fight rather than facing someone like Crawford, who probably won’t draw fans due to his poor name recognition with the casual fans.
Pacquiao is 38-years-old now, and it’s pretty clear that he’s not going to be fighting too much longer for Arum before he rides off into the sunset. Arum hasn’t said whether he’ll agree to give Pacquiao the $20M he’s asking for.
Pacquiao would be smarter to tell Arum to go get him Saul Canelo Alvarez rather than matching him against Crawford, who is about the farthest thing you can get from a PPV fighter. Pacquiao vs. Crawford would be lucky if it brought in 400,000 PPV buys. As long as Arum wouldn’t drag his feet on putting together a fight between Pacquiao and Canelo, I think it would briefly return the aging Filipino fighter back to the days when he was getting 1 million buys per fight. Those days have ended in large part due to lackluster match-making done for Pacquiao.
Instead of Pacquiao being matched against exciting top fighters in the 147lb division, we’ve seen Arum putting him in stale fights against Tim Bradley [x 3], Chris Algieri, Brandon Rios and Jessie Vargas. With Pacquiao being put in with those guys, it’s not surprising that his PPV buys have dropped off.
If Pacquiao wanted to cash out, he should insist in Arum putting him in with Canelo Alvarez. Instead of asking Arum for just $20 million, he could tell him he wants $40 million guaranteed loot. Would Arum be willing to match Pacquiao against a non-Top Rank fighter like Canelo? I doubt it. I think he’s looking to only match Pacquiao against fighters from his own stable until he retires. It’s Pacquiao who needs to be assertive and start turning down these fights against the likes of Bradley, Jessie Vargas and now Terence Crawford.
“If it’s Crawford that Top Rank wants for Manny Pacquiao, then we’ll fight Crawford but we want a guarantee of $20-million,” said Pacquiao’s adviser Michael Koncz to sports.mb.com.ph.
$20 million for Pacquiao to turn Crawford into a star is possibly something that will be doable for Arum. I don’t know that I agree that Crawford will be turned into a star if he takes Pacquiao’s scalp from him. If beating Pacquiao was something that turned fighters into huge PPV stars, then Juan Manuel Marquez and Bradley would have been transformed into big PPV stars.