IBF/IBO/WBA/WBC middleweight champion Gennady “GGG” Golovkin says he wants to face Golden Boy Promotions star Saul “Canelo” Alvarez in a mega-fight in 2017, but we’re not seeing the interest showing itself in Team Golovkin’s acceptance of a fair offer of $15 million from Golden Boy. This is $15M in addition to a cut of the PPV revenue from HBO. It’s guaranteed money. Why would Golovkin turn down a payday of that magnitude if he wants the fight?
Right now, there’s a huge imbalance between Canelo’s popularity and Golovkin’s in the boxing world. While Canelo is fighting on PPV and bringing in big money, Golovkin is still on regular HBO and not making the leap to become a PPV attraction. Yes, Golovkin’s next fight against Daniel Jacobs will be on HBO PPV on March 18, but that’s more of a one and done type of fight.
Without Jacobs, Golovkin wouldn’t be fighting on PPV if he was taking on a typical opponent like Dominic Wade or Amir Khan. If Golovkin doesn’t get the fight against Canelo in September of next year, you can bet that he’ll be back on regular HBO Championship Boxing against someone like Jorge Sebastian Heiland.
Golden Boy offered Golovkin a reported $10 million initially, and that wasn’t accepted. Now they’re offering $15 million, which doesn’t look like it’s going to be accepted either. K2 Promotions, the promoters for Golovkin, is rumored to be asking for a 60-40 split of the revenue for the Canelo fight.
That’s almost parity for GGG, who hasn’t proven himself to be nearly as popular as Canelo. If K2 is going to stay with that request of a 60-40 deal for the Canelo fight, then I don’t see the match ever getting made. Canelo can make big bank fighting guys like Julio Cesar Chavez Jr., Billy Joe Saunders and the many contenders in the 160lb division. If Canelo wins the WBO middleweight title off of Saunders in 2017, then he can sit back and defend that title forever against the contenders in the World Boxing Organizations’ rankings. The WBO has a lot of weaker contenders that Canelo can beat for years to come without any problems whatsoever. The results of those fights will make Canelo an even bigger star.
Canelo, 26, has youth on his side. He can afford to wait until the soon to be 35-year-old Golovkin changes his mind about the $15 million offer. But if Golovkin and K2 Promotions waits too long on the $15M offer, it might not stay the same. We could see Golden Boy lowering the offer in the future and give Golovkin a take it or leave it offer.